The use of digital technology is critical to a company’s success. Similarly, when digital marketing is employed to promote a firm, a product, or a service, the industry’s growth will accelerate. Digital marketing techniques come in a variety of shapes and sizes. Content marketing is one of them.
Articles, news, information, videos, tweets, infographics, memes, reviews, interviews, and interviews about a company, industry, product, or service are all examples of content marketing. Information marketing refers to the distribution of a wide range of content on digital platforms such as websites, blogs, social networking sites, and video channels, such as guides, opinion pieces, data, links, e-books, and podcasts.